My Black Is Beautiful Launches: "Imagine A Future" a New Initiative Aimed At 1 Million Black Girls

Procter & Gamble’s My Black is Beautiful (MBIB) announced Imagine a Future, a new initiative designed to positively impact the lives of one million black girls over the next three years. In collaboration with UNCF (United Negro College Fund) and Black Girls Rock! (BGR!), Imagine a Future will document the current state of black beauty with an in-depth look at the influences – people, fashion, music, education, pop culture – and provide tools and resources to foster a greater sense of self and confidence within the next generation of young black girls.

Cheryl Gerber/AP Images for P&G

“My Black is Beautiful represents a community of over 600,000 strong who come together based on shared experiences and the desire to celebrate everything that makes black women beautiful,” said Linda Clement Holmes, Procter & Gamble, Chief Diversity Officer and Senior Vice President of Global Business Service. “The launch of Imagine a Future reflects a natural evolution of our mission to focus on both black women and girls. We are thrilled to partner with UNCF and BGR! to bring this new initiative to life through the development of much needed solutions for our young black girls based on the must-have conversations about beauty, self-worth and empowerment.”

All three organizations announced on Friday July 6th at the 2012 Essence Music Festival (EMF) – the preeminent African American community education and entertainment weekend event – plans to kick off Imagine a Future with the announcement of several exciting opportunities for young girls throughout the country.

During EMF, P&G’s MBIB distributed six book awards totaling $3,000 to black female students through the UNCF Empower Me Tour book award sweepstakes.

“The Imagine a Future initiative is right in line with our mission to give African American students a fighting chance to succeed both academically and personally,” said Dr. Michael Lomax, President and CEO, UNCF. “We truly believe in creating strong minds, and we know the emotional health of our students is also a key success measure for them as they enter the post-college world. It is with great enthusiasm that we partner with Black Girls Rock!, as well as My Black is Beautiful to offer solutions for girls so they can become self-sustaining, happy leaders.”

The MBIB campaign launched six years ago to fuel a national conversation about African American beauty while encouraging women to become catalysts for change in their communities. The campaign has proved successful in building an engaging online and offline community of black women that celebrate everything that makes them truly beautiful.

To learn more about Imagine a Future initiative and MBIB activities at Essence Music Festival, consumers are encouraged to visit: www.myblackisbeautiful.com or www.facebook.com/mbib. Consumers can also join the movement on Twitter @MBIBMovement.

 

The Braxton sisters with young consumer at the Essence Music Festival.

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