MENLO PARK, Calif. – Fourteen-time Grammy Award-winning artist and HIV advocate Alicia Keys has teamed up with Greater Than AIDS to launch EMPOWERED, a new public information campaign to reach women in the U.S. about HIV/AIDS. Being released in the lead-up to National Women and Girls HIV/AIDS Awareness Day (March 10), the ongoing EMPOWERED campaign includes targeted public service ads (PSAs) and community engagement opportunities.Approximately 280,000 people living with HIV in the U.S. – or about one in four – are women. Women of color have been especially hard-hit, accounting for the large majority of new infections occurring among women in the U.S.As a force in the global fight against AIDS, Keys has dedicated her work in philanthropy to help bring awareness to the urgency of HIV/AIDS. Now with the launch of EMPOWERED, she is once again highlighting the power of women – as mothers, daughters, sisters, friends, partners and people living with HIV – to change the course of this disease through every day actions.“When I became aware that women accounted for one in five new HIV infections occurring in the U.S. each year, it shook me to the core and I realized this is an issue we ALL need to pay attention to,” said Alicia Keys. “Whether HIV positive or negative, we all have the opportunity to educate ourselves and make a difference.”SOURCE Greater Than AIDS
