Back to Basics 2: Music Conference Returns to San Diego

Pictured in the group is  English producer Harmony Samuels, who has produced Jennifer Lopez, Ariana Grande, Michelle Williams, Fantasia, Chris Brown, Brandy, Keyshia Cole, Ne-Yo and more.[1]
Pictured in the group is English producer Harmony Samuels, who has produced Jennifer Lopez, Ariana Grande, Michelle Williams, Fantasia, Chris Brown, Brandy, Keyshia Cole, Ne-Yo and more.[1]

(Los Angeles/San Diego) Fresh off the success of its 2014 Comeback Conference, Urban Network Digital and Amalgamation Magazine: An Industry Quarterly — are returning to San Diego, Calif., June 4-7, 2015 for its annual Music-Entertainment Conference. The venue for the 3-day event will be held at tropical-themed Crowne Plaza Hotel, 2270 Hotel Circle North, San Diego, CA 92108. 

Early Bird Registration will be $100 for the entire Conference ($150 after April 1st). Hotel guest rooms are $159 per night plus tax (along with Breakfast Buffet for two served each day).

This is the only event of its kind on the West Coast. Once again, executive producers for the Conference are Urban Network Digital President Arthur Mitchell and Amalgamation Mag Publisher David Mitchell. They are joined by Conference co-producers Kevin Briscoe, DJ Artistic, Lin. Woods, Tosha Y. Thomas, Harold Whaley, publicist Lynn Allen Jeter, MANDATE Records CEO Leonard Thompson, and industry executive Troy Marshall. Miller London will continue in his role as Co-Chair of the Conference. 

More than 600 people attended the Urban Network Digital & Amalgamation Mag Music-Entertainment Conference, held May 1-4, 2014 at the Four Points by Sheraton Hotel in San Diego. Over 70 independent recording acts performed during the 3 1/2 days, including headliners Tony Toni Toné, singer-songwriter Sheléa, Pop-R&B girl group Jasmin Sisters, R&B-Jazz icon Norman Connors, singer/actress Antonique Smith (who played Faith Evans in the movie Notorious), Gospel singer Brent Jones, BET Sunday Best Finalist Jessica Reedy, RCA R&B singer CJ Hilton, singer-songwriter Steve Russell, rappers Kataztrofee, Jon Hart, Kaiser Soze, Conceptz, Pulsar Music Group (featuring Medusa), and a bevy of artists hailing from San Diego such as harpist Mariea Antoinette, Gospel songstress Laneé Battle, Pop trio Elevé, rappers King Trick & the New Breedz, Domi Young, and the list goes on.

At the center of the 2014 conference were many panelists and participants from around the industry who signed on to share their wealth of knowledge and expertise. Prominent executives came from some of the following companies: Universal Music Group, InGrooves/Fontana, Capitol Records, Warner Music Group, ASCAP, Royalty Exchange, Lyric Financial, SESAC, SonyATV Music Publishing, Beats Music, Motown Gospel, the Recording Academy, AEG/Live, Launch Yahoo, Fresh Wire, Roc Nation Music, Notting Hill Music Group, the Urban Buzz, Black Entertainment Television (BET), KJLH-FM, Jammin Z90.3, Brand X, Accelerated Radio, Revolt Media & TV, Billboard Magazine, and more. 

Ethiopia Habtemariam, President, Motown Records/President of Urban Music for Universal Music Publishing, was the 2014 Conference keynote speaker. She provided unique insight on the music business, and about her rise within it. More than a dozen panel sessions and seminars were held during the weekend: topics and themes ranging from Gospel Meets the Digital World; Licensing & Music Branding Opportunities; Perspectives from Top A&R and Creative Execs; Hip-Hop Onward & Upward;

Financing Your Career, Investing In Your Future; Not Your Daddy’s Radio; Creating Hit Songs for Major Projects; Navigating Social Media & the Digital Music Worlds; Hustle of the Music Industry; and The State of R&B 2014: Is the Genre Still Relevant? 

Several music executives were presented with Awards of Excellence. They included Habtemariam, BET executive Kelly Griffin, Rondor Music Publishing EVP Kevin Hall, Motown Gospel VP Larry Blackwell, San Diego Radio Veteran Tayari Howard, Bungalow Records VP Leo Rodgers, and MANDATE Records CEO Leonard Thompson.

“We are elated about the success of our 2014 Conference, and plan on building on its momentum,” says Arthur Mitchell. “We have already hit the ground running for [this] year’s event which I guarantee is going to be bigger and better. The Crowne Plaza is a beautiful hotel, and can accommodate an even larger number of attendees inside its Conference Center and patio/poolside area. We’re also looking forward to hosting a Golf Tournament at the gorgeous Riverwalk Course, less than a mile from the hotel.”

“I especially want to thank all of the executives, indie artists and labels, and music creators that attended the Conference. We could not have done this without them,” says David Mitchell. “There really are no affordable, impactful major music Conferences targeting the Urban Music genres and its professionals, especially on the West Coast. Urban Network is a legacy brand. In conjunction with Amalgamation, we are about maintaining some of those traditions, while more importantly moving our industry forward.”

He went on to say, “We decided to maintain our theme for the upcoming Conference, ‘Back to Basics 2.’ Digital strategies, navigating the social media, along with music brands, mass media and licensing one’s music for TV, Film and Digital will be among the various topics we discuss that are at the forefront of today’s music business issue. But we’re also going to host hour-long panel discussions on the topics Urban Network has long championed: the State of Hip-Hop, Gospel Music, R&B Music, and forums for mix show DJs, indie labels and artists, A&R development, production and songwriting, along with panels tailored to radio professionals.” 

Conference participants in valuable Q&A Session with seasoned music executives.
Conference participants in valuable Q&A Session with seasoned music executives.

For more info, contact: Arthur Mitchell, [email protected], (480) 823-0522; David Mitchell,[email protected], (424) 227-8046.

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