Endemol Shine North America and Essence Communications are teaming up to develop a daytime television program based on the leading women’s brand.
Endemol Shine and ESSENCE are exploring opportunities in national syndication for a potential daily series, which will focus on topics aimed at a diverse female audience ranging from beauty and style, family, careers, entrepreneurship and community empowerment. The program is being developed with Raymond Garcia and Major TV.
ESSENCE Communications is the number one media, technology and e-commerce company dedicated to Black women, with a multi-platform presence in publishing, experiential and online. ESSENCE encompasses its signature magazine; digital, video and social platforms; television specials; books; as well as live events, including the immensely popular annual ESSENCE Festival.
Endemol Shine North America is the production company behind hit new syndicated series “Page Six TV” and numerous top unscripted series including “Big Brother,” “MasterChef,” “The Real Housewives of Atlanta,” “Below Deck,” “Trading Spaces” and upcoming “Family Food Fight” with Ayesha Curry at ABC, “Deal or No Deal” for CNBC and “Masked Singer” on FOX.
“When I first heard about the potential to partner with ESSENCE, I knew immediately it would be the perfect fit for daytime,” said Michael Weinberg, Executive Vice President, Syndication, Endemol Shine North America. “For nearly 50 years, African American women have turned to ESSENCE for advice, representation and inspiration. Today, this beloved brand is more vibrant, more relevant and more necessary than ever. Expanding ESSENCE into daytime television is a tremendous opportunity.”
“Joining forces with Endemol Shine to develop a daytime television program is an incredibly exciting prospect for ESSENCE, as we eagerly focus on growing our original content offerings across platforms,” added Michelle Ebanks, President of Essence Communications. “ESSENCE engages an extraordinarily passionate, multi-generational audience of women, who are uniquely acknowledged and celebrated through our storytelling. Creating a new daytime show that informs and inspires underscores our mission to serve Black women deeply.”
For nearly 50 years, ESSENCE has covered, mirrored, uplifted and celebrated the beauty of Black women and the dynamism of their lives and their interests with unparalleled depth and breadth. In 2018, the brand continues to evolve with her needs; transforming to meet her everywhere she consumes content.
Through reimagined programming and key partnerships to deliver information and experiences in even more meaningful and inspiring ways, ESSENCE is committed to developing empowering content in all formats, across all screens, on all platforms.
ABOUT ENDEMOL SHINE NORTH AMERICA
Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the global content creator, producer and distributor with a diverse portfolio of companies that are behind some of the most prominent hit television formats and series in the world.