From Executive Producers Luke Campbell, Jermaine Dupri and 21 Savage, and masterfully crafted by Mass Appeal & Swirl Films, Freaknik: The Wildest Party Never Told is a celebratory exploration of the boisterous times of Freaknik, the iconic Atlanta street party that drew hundreds of thousands of people in the 80s and 90s, helping put Atlanta on the map culturally. What began as a Black college cookout, soon became known for lurid tales of highway hookups and legendary late-night parties that ultimately led to the festival’s downfall. At its height, Freaknik was a traffic stopping, city-shuttering, juggernaut that has since become a cult classic. Rooted deep in its history of Civil Rights, thriving Black leadership, and focus on the uplifting of Black culture and education, Atlanta became the only place a festival like this could grow and thrive. Though it ceased over two decades ago, the infamous legacy still resonates through nostalgia and a new generation’s longing for a care-free platform that celebrates and promotes Black excellence, joy and fortitude.
Featuring appearances by 21 Savage, Lil Jon, Killer Mike, Jalen Rose, Too $hort, Shanti Das, former Atlanta Mayor Kasim Reed, Erick Sermon, CeeLo Green, Rico Wade, Kenny Burns and more, the film offers an intimate glimpse into an enduring legacy, while acknowledging the complexities it introduced into the social fabric and leaving an indelible mark on the cultural landscape of Atlanta and beyond.
From Mass Appeal in association with Swirl Films, Freaknik, The Wildest Party Never Told is executive produced by Luther “Uncle Luke” Campbell, Jermaine Dupri, 21 Savage, Terry “TR” Ross, Melissa Cooper, Alex Avant and Tresa Sanders. Geraldine L. Porras and P. Frank Williams serve as executive producers with Porras serving as showrunner and Williams as Director. Eric Tomosunas executive produces for Swirl Films and Peter Bittenbender executive produces for Mass Appeal. The film is produced by Swirl films’ Jay Allen and Nikki Byles.