Producer Will Packer has established himself as one of Hollywood’s blockbuster hit makers with five of his films opening number one at the box office, can make that now 6, with the thriller No Good Deed, which took the No. 1 spot at box offices this weekend.
The film, starring Idris Elba as an escaped convict who invades the home of a young mother (Taraji P. Henson), earned a $24.5 million in ticket sales in the U.S. and Canada, while Dolphin Tale 2 falling behind it in the second spot with only $16.5 million, the Los AngelesTimes reports.
Part of No Good Deed‘s success — the move was only expected to gross in the mid-to-high teens – could be attributed to its marketing team, which “hit it out of the park” on social media with the #TweetToEscape campaign, according to Rory Bruer, Sony Pictures’ distribution president.
Congratulations to Will Packer, Idris Elba and Taraji P. Henson! The film had us on the edge of our seats!