Producer Will Packer has established himself as one of Hollywood’s blockbuster hit makers with five of his films opening number one at the box office, can make that now 6,Β with the thrillerΒ No Good Deed, which took the No. 1 spot at box offices this weekend.
The film, starring Idris Elba as an escaped convict who invades the home of a young mother (Taraji P. Henson), earned a $24.5 million in ticket sales in the U.S. and Canada, whileΒ Dolphin Tale 2Β fallingΒ behind it in the second spot with only $16.5 million, the Los AngelesTimesΒ reports.
Part ofΒ No Good Deedβs success β the move was only expected to gross in the mid-to-high teens β could be attributed to its marketing team, which βhit it out of the parkβ on social media with the #TweetToEscape campaign, according to Rory Bruer, Sony Picturesβ distribution president.
Congratulations to Will Packer, Idris Elba and Taraji P. Henson! Β The film had us on the edge of our seats!