Queen Latifah’s Shares New initiative with P&G-Queen Collective at Essence Fest 

Essence Festival was the epitome of black girl magic! My Black Is Beautiful joined the slay-fest with multiple activations celebrating black women.

Here’s a quick recap of one of the many, including the My Black is Beautiful #BlackGirlsDo Dinner, hosted by Lisa Nichols with a performance by Gallant. Queen Latifah graced us with her presence and spoke about the power of empowering one announced her new initiative with Proctor & Gamble- Queen Collective — an initiative aimed at helping more women step behind the camera.

My Black Is Beautiful Booth- a fan favorite at the convention center, MBIB kept the crowd going with a life DJ, mini-makeovers, giveaways, product preview from our new collection (Head & Shoulders Royal Oils) with celebrities such as Erica Campbell, Naturi Naughton, Raheem Devaughn, Mona-Scott Young and more stopping by.

Naturi Naughton served as MBIB celebrity ambassador and was joined by Necole Kane and Kela Walker  for an empowering stage moment on self-love.

Brunch With Bae Podcast- e sat down with the ladies of Essence and MBIB to discuss his love of black women and more!

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