Award-winning actress Traces Ellis Ross star of Black-is and executive producer of new show Mixed-ish, has come out with a new hair care brand, Pattern Beauty specifically for curly, coils tight textured hair.
Ross wrote on her Instagram page:
“@patternbeauty is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when Girlfriends finished ) and 2 years of working with chemists. I’m so excited to share this with y’all.
@patternbeauty is for those of us who need more than a quarter size of product. Large conditioner sizes that actually fulfill the unmet needs of our community. Accessible pricing because everyone should have access to their most beautiful hair in their own shower, and gorgeous packaging that conjures the legacy of our history and makes us all feel like the royalty that we are. ⠀
@patternbeauty is here to empower and nourish curly, coily and tight-textured hair. 3b to 4c. The formulas are unique and packed with luscious & safe ingredients-trust me I know, because my panel and I tried 74 different samples to get these 7 formulas for phase one.⠀
I’m excited for PATTERN to join the natural hair movement, and to celebrate our hair for what it is: beautiful! The line will be available on patternbeauty.com this Monday, September 9 at 9am ET!!!! #RockYourPattern.”
We’re excited too, Tracee! Especially those of us 4c’s! #ChocolateBusiness